Oh Packaging... why do you do this to me?

I know to most packaging isn't that exciting...but I work in the packaging industry... it's in my blood. So unfortunately for those around me, I pay way too much attention to it.

Anyway - saw this on lovely package this morning and had to share... I am working on some coffee packaging at the moment and can appreciate how hard it was to create this final result...

Bored yet?

Here's some pictures.



Designed by Subplot Design

Country: Canada
Fonts: Portago (customized), Franklin Gothic, Caecilia

“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.


The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”